Social media creator Patricia Bright has signed with U.K.-founded global talent company YMU for full service management.
Bright, who was the host of Hillary Clinton-backed YouTube series “If I Could Tell You Just One Thing,” boasts 5 million followers and has been billed as a “beauty, fashion and lifestyle guru” in the U.K.
She has interviewed figures including Clinton, Tracee Ellis Ross and Sabrina Elba and has written entrepreneur guide “Heart and Hustle.” She is also a brand ambassador for companies including L’Oréal and Diet Coke.
Beginning her career as a financial consultant, Bright pivoted to social media full time after launching her YouTube channel as a student in 2013 and quickly became the U.K.’s first Black female creator to hit 1 million YouTube subscribers. In 2020 she launched online platform The Break, aimed at millennial women, and hosts an accompanying podcast of the same name in which she interviews notable guests about their big break as well as how they manage their personal finances, relationships and careers.
“If I Could Tell You Just One Thing” was produced by Clinton’s production company Hidden Light, which she co-founded alongside Chelsea Clinton and Sam Branson.
YMU’s MD of social Lucy Loveridge will oversee a cross-departmental group to manage Bright’s brand, which will be headed by YMU’s senior talent manager Lee Gray.
“Patricia is an inspiration to so many, creating the blueprint on how to build a successful career on social,” said Loveridge. “Alongside Lee and our best-in-class teams at YMU, I’m honoured to be working with Patricia as she powers forward on the next phase of her journey.”
Bright said: “Having worked with Lee before, it’s so good to be reunited! Along with Lucy and the YMU teams, I’m looking forward to creating great things together.”
Bright is repped by Digital Brand Architects in the U.S.
Recent other YMU signings include actor and singer Nicole Scherzinger and Steven Frayne, best known as magician Dynamo.