Top previz studio The Third Floor has tapped Joël Maguet as its managing director in London.
Maguet joins from video game creative agency Maverick Media, part of Keywords Studios group. He has a background in film and advertising as well as overseeing campaigns for Electronic Arts, Square Enix and Bandai Namco, among others.
“I’m thrilled to join The Third Floor, having admired the company for many years,” Maguet said. “The talent, commitment and reputation of the team within the entertainment industry is something that has really impressed me. I look forward to engaging with clients and exploring the many opportunities in the U.K. that are evolving within films, high-end TV, and games.”
The Third Floor has contributed to a host of top entertainment titles, helping directors and producers with exploration and planning of virtual worlds and visuals for increasingly ambitious projects. Among the films and shows they have worked on are “Avatar: The Way of Water,” “Guardians of the Galaxy Vol. 3,” “Avengers: Endgame” and “The Mandalorian.”
Founder and CEO Chris Edwards said: “The U.K. has long attracted acclaimed productions because of the concentration of proven artisans, professional facilities, and other vital resources on tap to support even the most ambitious, cinematic storytellers’ visions. From ‘Gravity’ to ‘Game of Thrones,’ and across so many pioneering interactive projects, it has been an absolute honor to earn our place as a trusted resource within this legendary creative community. After more than a decade of world-building, we’re beyond excited to welcome Joël and his cross-industry experience as we prepare to accelerate more film and streaming productions in the year ahead, and contribute to an increasingly diverse range of immersive and experiential entertainment projects.”