Studio71 has signed an advertising partnership with Unspeakable, a popular family-friendly content creator on YouTube who has more than 33 million subscribers across four channels and amasses 150+ million views every month.
Houston native Nathan Milner, known online as “Unspeakable,” began creating Minecraft content more than ten years ago. His content has since expanded to include family-friendly challenges and stunt videos featured on his primary channel; his other channels feature gaming, vlogs and reactions.
“It’s remarkable how Unspeakable has amassed millions of loyal followers through his incredibly engaging, family-friendly content,” said Matt Crowley, co-CEO of Studio71. “Through our strategic partnership, we are excited to take his business even further by leveraging our brand-safe media solution and strong relationships with advertisers.”
The new advertising partnership will offer Unspeakable a stream of ad revenue via Studio71’s global relationships with brands and buyers around the world. This will augment the AdSense revenue Unspeakable accumulates via Google. Unspeakable’s team, including his manager from Night Media, Nick Brotman and his COO, America Whitten, brokered the partnership along with Studio71’s VP of creator partnerships and growth strategy, Matt Barker.
“We’re excited to unlock more revenue generating opportunities for Nathan and the entire Unspeakable business through our new partnership with Studio 71,” Brotman and Whitten said in a joint statement.
Studio71 uses the brand-safe technology tool Context for ad placement. Other content creators that have partnered with Studio71 include Typical Gamer, Lazarbeam and The Stokes Twins.